Summary.

According to Kraidy (2002)'s “Globalisation of Culture Through the Media” ,the mass media’s influence on the globalisation of culture has been constantly debated. Just like a “magic bullet”, mass media is widely believed to impact audiences. However, scholars doubt how heavily international media can influence globalisation.  Garcia-Candini (1995) argues that interaction between local and global cultures resulted in hybridisation. Kraidy (2002) eventually concludes that hybridisation, as driven by the media, led to the globalisation of culture.